Malak

Malak Nasir is a London-based creator redefining what fitness content looks and sounds like. Through her running journey, she brings humour, personality, and unmistakable London slang to the forefront - making movement feel fun, accessible, and unapologetically her. She’s best known for her viral series “10k A Day To Keep The Buminess Away”, where her comedy is just as powerful as her consistency. Malak doesn’t just run, she entertains, motivates, and shifts culture with every video. Her content breaks the mould of traditional fitness spaces, proving that you don’t have to fit a certain image to belong. A true cultural superhero, Malak represents freedom of expression and visibility. She inspires women of colour to take up space, try things that historically lacked representation, and move their bodies without fear or filters. Through laughter and miles logged, she’s building a brand rooted in confidence, community, and changing the narrative - one run at a time.