BaggysTV x Nike

For the global launch of Nike's first-ever AirWorks, Nike didn't just need hosts - they needed credibility. Red and Sam of BaggysTV arguably know the Air Max 95 better than anyone on the planet, and Nike flew them out to their Oregon HQ to prove it, putting them front and centre as the faces of a scripted mini-movie alongside designers flown in from across the globe. It wasn't a brand borrowing influence - it was Nike handing the mic to the two people who'd earned the right to hold it. The result: a launch moment built on genuine authority, not just reach.