BaggysTV x The North Face

Cold weather gear needs a voice that actually understands cold weather - and the BaggysTV boys, hailing from up north, know a thing or two about both jackets and the elements they're built for. For The North Face's Pertex Synthetic puffer, that made them the natural fit. Their content spoke to the jacket's purpose with real credibility, not styled-for-the-shoot enthusiasm. The result: a campaign grounded in genuine know-how, not just good lighting.