Mary-Anne x Gravity

Post-summer, student bank accounts are running on fumes - and Gravity needed someone who could sell "cheap but fun" without it feeling like a consolation prize. Mary-Anne, a youthful voice always in the middle of something fun, was the right fit for that exact moment. Her content framed Gravity as the answer to a very specific problem: how to still have a good time when the budget says otherwise. Relatable, timely, and exactly on brief.