Malak x Oakley Meta

The brief was straightforward: put the best tech glasses for running in front of an audience that actually runs, through a voice they trust. Malak, one of the UK's leading running creators, was the obvious call. She brought the product to life with the charm and humour she's known for, breaking down the tech in a way that felt like advice from a mate rather than a spec sheet. Simple brief, sharp execution, credible result.